Looking for someone who’s passionate about paid search? Who understands your PPC accounts? And who actually cares about your business?

Look no further. With me and Rok Systems, that’s exactly what you get. Someone who’s lived and breathed paid search and digital marketing for over twenty-five years. Someone who knows exactly how to grow your revenue through effective pay-per-click marketing. And someone who genuinely wants to help you succeed. But you don’t just get someone like me. You get me.

And here’s what makes that different in 2025: I’ve built AI-powered tools that make me more effective than ever before. More on that below.

Let’s get started with a phone call

Paid search management with a personal difference.

When your business works with Rok Systems, you’ll be working with me. Peter Empson.

I help businesses like yours make money. I get to know you and your goals. I understand your strategy and your products. And I get in the trenches doing the work that counts.

Too many PPC agencies bring in a dedicated pitching team only for you to find you’re dealing with a different junior account manager every time you get in touch. That doesn’t bring the attention and commitment you need to get effective PPC results.

Or perhaps you’re relying on an internal marketing manager to look after your paid search strategy, as well as overseeing a dozen other tasks? With their mind in so many places, they don’t have the time or expertise to focus on all the little details that make a big difference.

Personal service, amplified by AI

Here’s where things get interesting. While other agencies are just starting to talk about AI, I’ve spent the last year building something that makes me more effective: AI-powered tools that act as an extension of my expertise.

What does that actually mean for you?

Automated monitoring that helps me spot performance anomalies before they cost you money – not days later when you’re reviewing a report, but in real-time
Institutional memory that tracks every experiment, every change, and every outcome – so when something works, I know why, and I can apply those learnings to your account
AI-powered analysis that helps me cross-reference your performance against platform updates, seasonal patterns, competitor activity, and product-level changes to explain exactly what’s driving results
Evidence-based recommendations backed by data from hundreds of successful tests I’ve run – not guesswork or gut feel

 

The result? You still get me, my expertise, and my personal attention. But now I’ve built tools that help me spot opportunities and catch issues faster than I ever could before.

And because I’ve built these tools myself, I understand exactly how they work and what they’re telling me. I’m not outsourcing to some AI service I don’t understand – I’ve engineered every piece of it.

But with Rok Systems, you get me and my expertise, at all times.

  • I know how to build a best practice account structure that's highly effective
  • I know what your business is going through, and what it takes to succeed
  • I've built automated tools that help me catch problems before they become expensive, and spot opportunities before your competitors do

And I'm going to use that knowledge - and those tools - to help your business grow.

Read more about me

Expert paid search services - straight from the expert

Whether you want to maximise your ROI with Google’s automated bidding strategies or reduce your overall ad spend through AI-powered optimisation and detailed campaign analysis, I can help you and your business.

What you get

  • Ai-powered monitoring and analysis that I've built to run 24/7
  • Real-time anomaly detection and performance alerts that come straight to me
  • Evidence-based insights from my knowledge base of 1000's of best practice articles

What you don’t get

  • Agency juniors
  • Bloated management fees
  • Someone who doesn’t know - or much care - what’s going on with your account.
  • Generic AI tools that no one really understands
  • Recommendations based on guesswork instead of data
Learn about how I’ll generate more money for your business.
Learn about how I’ll generate more money for your business.

PPC consultancy, advice and a helping hand

  • When you work with me and Rok Systems you get more than a highly qualified, highly experienced paid search manager. You get more than commitment and passion. You get a business partner.
  • Because I don’t just work on ad copy, campaign structures and data feed management. There’s much more to effective paid search than keywords and conversions.
  • I get to know your business. Not a cursory knowledge gained by quickly skimming through your website, but a deep understanding of how your business works as a whole, what your strengths are and where those missed opportunities lie.
  • I can’t help but share my expertise, experience and insight, because I’ve been where you are. I’ve managed my own e-commerce business for over five years, before running a multi-million turnover firm for twelve years - with growth driven by digital marketing.
  • I get into your business to fully understand it. I find out what sells and why. And I use that knowledge - combined with AI-powered analysis tools I've built that most agencies can only dream of - to drive adverts and campaigns that work.
  • Plain and simple. I help you grow your business.
Let’s get started with a phone call