You already know what paid search is, and you’re most likely already running campaigns, building ad groups and watching your ROI. But are you taking the right approach? Are you focused on all the little details? Are you following the most effective strategy?
There should always be a best practice approach to any paid search service, a proven way to structure accounts that works across the ecommerce industry. But that does not mean that one size fits all. Far from it.
An individual approach to PPC management is the only way you’ll maximise your investment and get the best possible results. An approach that doesn’t mean paying for agency overheads or junior account managers.
An approach that delivers the exact support and services you need, and is confident and honest enough to tell you what you don’t need.
Whether you want to maximize your ROI with the new Smart Strategies from Google or reduce your overall ad spend with minute attention to detail on each individual campaign, I can help you and your business.
Any paid search service needs a strategy to make sure it’s the right approach for your business, at the right time.
With my expertise and experience in all types of paid search, including a focus on the new Google Smart Strategies, I’ll make sure your business has the insight, the tools and the plan in place to achieve your desired goals.
As a Google Premier Partner and Bing Certified Provider, I know exactly how to build the ad campaigns for each and every one of your products or services to maximum effect.
From keyword research to demographic targeting, I’ll make sure every penny spent is fully accounted for.
If your products aren’t displaying in online shopping feeds, you’re missing out on a huge source of revenue.
I know exactly how to optimise your products and your technology so that you can take advantage of this second storefront and get in front of an audience that’s itching to buy.
With Facebook, Instagram, Twitter and a wide range of other social media platforms all pushing paid advertising, if you want your products and services to stand out you’ll need a smart approach to paid social.
I’ll make sure your strategy is specifically tailored to your audience and the way they interact with different social channels so that every penny is well spent.
As the marketplace behemoth continues to dominate eCommerce, more and more businesses are seeing it as a partner for growth rather than a competitor.
I’ll help your products stand out on Amazon, with smart PPC and tailored adverts that get potential customers to buy from you.
Keeping your data feeds clean, up to date and in the right format is an essential part of any paid search approach.
I’ll make sure all your product feeds, whichever platform they’re on, are fully optimised to deliver conversions again and again.
With over twenty years’ experience in eCommerce – since the earliest days of selling products online – I know which strategies work and which don’t.
And when you work with me, I’ll always share my advice and guidance on any new tactics you want to try or new features that you’re considering.