When AI Isn’t the Answer: Why Sometimes You Need to Tell Google “No Thanks”
Something interesting is developing in the world of paid advertising lately, and it's pushing against the dominant narrative that AI and automation are always the answer.
Planning Your 2025 PPC Strategy: What Google’s Year in Review Actually Tells Us
Google's 2025 Year in Review landed this week, and honestly, it's worth paying attention to – not for what they're celebrating, but for what it tells us about where search is heading.
Google’s New AI Model Has Perfect Vision: Why Your Product Data Just Got Way More Important
Google dropped something significant this week that's going to matter quite a bit for anyone running product feeds through Performance Max campaigns.
Google’s New AI Brain Gets Smarter: What Gemini 3 Means for Your Ad Campaigns
The AI arms race heated up considerably this week, and there's some genuinely interesting news for anyone running e-commerce advertising.
Google’s Playing Catch-Up in the AI Race: What the Gemini 3 Launch Actually Means for Your Ad Campaigns
The AI landscape has been particularly active this week, with a flurry of activity that matters for anyone running digital advertising.
Manual Bidding Is Back From The Dead: Why The Smart Bidding Debate Actually Matters
I've been having the same conversation a lot lately. Actually, it's been the same conversation for about three years now, but it's heating up again. B...
Google’s AI Is Eating Your Ad Space: What 21 Million Search Results Just Revealed
Google Ads Weekly: November 03, 2025 It's been quite a week in the Google Ads world, and there are a few things happening that I think you need to kn...