Google's just done something rather remarkable with Performance Max campaigns: they've started showing us where our ads actually appear on their Searc...

Google's spent the last few years nudging us all towards consolidation. Fewer campaigns, broader targeting, let the AI do its thing. But this week, th...

Google's issued official guidance on something that's been causing arguments in the PPC world for months now: campaign consolidation. And honestly? It...

There's a question floating around the paid advertising world right now that every e-commerce business owner should be paying attention to: what exact...

Google announced something unusual this week: their AI assistant Gemini won't have any ads. At all. Not now, not soon, and possibly not for a very lon...

If you've been running Google Ads lately, you've probably felt it: that slightly unsettling sense that you're not really in control anymore. Performan...

I've been looking at some interesting discussions this week about where businesses should be putting their money in 2026. And if you're running an e-c...

Scripts are one of those Google Ads features that sit quietly in the background while everyone obsesses over the latest AI announcements. But this week's discussions in the PPC community have brought them firmly back into focus – and for good reason.

Google's been tinkering with AI Overviews for months now, and this week brought something particularly interesting: clearer evidence of how their exact match keyword targeting has fundamentally changed.

Something interesting is developing in the world of paid advertising lately, and it's pushing against the dominant narrative that AI and automation are always the answer.