ROK Systems vs Optmyzr: Which Google Ads Solution is Right for Your UK Business?
Personal expert management vs automated platform – an honest comparison
The Fundamental Difference
ROK Systems and Optmyzr serve different needs. Understanding this difference will help you choose the right solution for your business.
In a nutshell: Optmyzr is a software platform that helps you or your team manage Google Ads more efficiently. ROK Systems is a personal service where I (Peter Empson) manage your campaigns directly. Think “tool vs expert” or “DIY software vs done-for-you service”.
Optmyzr: Software Platform
- Automation and optimisation tools for Google Ads
- You or your team still manage the campaigns
- Subscription-based software (pricing tiers based on ad spend)
- Used by agencies and in-house marketing teams
- Rule-based automation and reporting dashboards
ROK Systems: Personal Expert Service
- I personally manage your campaigns – no software learning required
- Direct access to me (Peter Empson) – not a team or junior account manager
- 20+ years Google Ads expertise applied to your business
- Fixed monthly fee for full-service management
- Proactive optimisation and strategic guidance
Head-to-Head Comparison
📊 Service Model
Optmyzr: Self-service software platform. You manage campaigns using their automation tools and reporting dashboards. Requires in-house PPC expertise.
ROK Systems: Full-service management. I handle everything – strategy, setup, optimisation, reporting. You review results and provide business input.
Winner: Depends on your needs. If you have PPC expertise and want better tools, Optmyzr. If you want an expert to handle it all, ROK Systems.
💰 Pricing Structure
Optmyzr: Subscription tiers based on monthly ad spend:
- Up to $10k/month: ~$249/month
- Up to $50k/month: ~$499/month
- Higher spend: Custom pricing
Note: This is just for the software. You still need someone to use it (in-house staff or agency).
ROK Systems: Fixed monthly management fee:
- £800/month (up to £5k ad spend)
- £1,500/month (£5k-£20k ad spend)
- £3,000+/month (£20k+ ad spend)
Includes full campaign management, optimisation, and reporting.
Winner: ROK Systems for total cost if you lack in-house expertise. Optmyzr cheaper if you already have skilled PPC staff.
🇬🇧 UK Market Focus
Optmyzr: Global platform used worldwide. Not UK-specific. Support and documentation primarily US-focused.
ROK Systems: Exclusively UK businesses. I understand British consumer behaviour, seasonality, compliance, and local market dynamics.
Winner: ROK Systems for UK-specific expertise and context.
⚙️ Performance Max Optimisation
Optmyzr: Tools to monitor Performance Max campaigns. Limited visibility into channel breakdown (Google’s API restrictions).
ROK Systems: Custom-built reporting that disaggregates Performance Max by channel (Shopping, Search, Display, YouTube). Proactive optimisation based on channel-level data.
Winner: ROK Systems for Performance Max transparency and hands-on optimisation.
👥 Support & Expertise
Optmyzr: Email and chat support for software questions. Help documentation and video tutorials. No strategic campaign advice included.
ROK Systems: Direct access to me (Peter Empson) via email, phone, and WhatsApp. Strategic guidance, proactive recommendations, and business consultancy included.
Winner: ROK Systems for personalised expertise and strategic input.
📈 Reporting & Insights
Optmyzr: Automated reporting dashboards, customisable widgets, scheduled reports. You interpret data and make decisions.
ROK Systems: Monthly reports with analysis and actionable recommendations. I explain what’s working, what’s not, and what we should do next.
Winner: ROK Systems for strategic insights. Optmyzr for real-time data dashboards.
🛠️ Automation Capabilities
Optmyzr: Rule-based automation for bids, budgets, ads, and keywords. One-click optimisations. Shopping feed optimisation tools.
ROK Systems: I use proprietary automation (built over 20+ years) to monitor campaigns 24/7. Custom scripts and alerts for immediate action.
Winner: Optmyzr for DIY automation tools. ROK Systems for expert-driven automation.
⏱️ Time Investment Required
Optmyzr: You or your team need to learn the platform, set up automation rules, review dashboards, and implement optimisations. Ongoing time commitment required.
ROK Systems: Minimal time required. Monthly review calls (30-60 minutes), approve major strategy changes. I handle the rest.
Winner: ROK Systems for saving your time.
When to Choose Optmyzr
✓ You have in-house PPC expertise
If you already have a skilled PPC manager or team, Optmyzr gives them powerful tools to work more efficiently.
✓ You want full control
If you prefer to manage every detail yourself and want automation to speed up manual tasks, Optmyzr provides the tools.
✓ You’re managing multiple client accounts
If you’re an agency managing many clients, Optmyzr’s multi-account features and automation save significant time.
✓ You have the budget for both software + staff
If you can afford Optmyzr subscription plus in-house PPC salaries, it’s a powerful combination.
When to Choose ROK Systems
✓ You lack in-house PPC expertise
If you don’t have a dedicated PPC specialist, hiring me is more cost-effective than software + hiring someone.
✓ You want expert strategy, not just tools
If you need strategic guidance on campaign structure, bidding strategy, and business growth, not just automation tools.
✓ You value personal service
If you prefer working directly with an expert who knows your business, not logging into software or dealing with support tickets.
✓ You want proven UK market results
If you want someone who understands UK consumer behaviour, seasonality, and competition – not generic global software.
✓ You’re spending £5k-£50k+/month on Google Ads
At this level, expert management delivers better ROI than self-service tools. The cost difference pays for itself in improved performance.
Can You Use Both?
Yes, but it’s usually unnecessary. Some agencies use Optmyzr to manage client campaigns more efficiently. However, if you’re working with ROK Systems, I already have proprietary automation and tools built over 20 years – you don’t need to pay for additional software.
My approach: I’ve built custom automation, reporting, and optimisation systems specifically for Google Ads management. These tools are included in your management fee – no extra software subscriptions required.
Real-World Scenarios
Scenario 1: Small E-commerce Business (£8k/month ad spend)
Optmyzr cost: ~£200/month software + £3,000-£4,000/month for in-house PPC manager = £3,200-£4,200/month total
ROK Systems cost: £1,500/month full-service management
Recommendation: ROK Systems saves £1,700-£2,700/month while getting 20+ years expertise.
Scenario 2: Agency Managing 15+ Clients
Optmyzr cost: ~£500-£1,000/month software (saves time across multiple accounts)
ROK Systems cost: Not applicable (I work with businesses directly, not white-label for agencies)
Recommendation: Optmyzr makes sense for agencies needing efficiency at scale.
Scenario 3: Enterprise with Internal Marketing Team
Optmyzr cost: Custom pricing, but gives your team better tools
ROK Systems cost: £3,000+/month for strategic oversight and hands-on optimisation
Recommendation: Depends on team capability. If team is junior, ROK Systems provides expertise. If team is senior, Optmyzr enhances their efficiency.
Why I Don’t Use Optmyzr (Honest Answer)
I’m often asked if I use Optmyzr for my clients. No, I don’t. Here’s why:
- I’ve built better tools: Over 20 years, I’ve developed proprietary automation and reporting specifically for my workflow and clients’ needs.
- Performance Max channel breakdown: My custom reporting disaggregates Performance Max data beyond what Optmyzr (or Google) provides.
- No software learning curve: Clients don’t need to learn any software or dashboards – they just see results and recommendations.
- Cost efficiency: Why charge clients for software subscriptions when my tools are included in the management fee?
The bottom line: Optmyzr is excellent software. But if you’re hiring me, you’re getting 20+ years of expertise plus custom-built tools – Optmyzr would be redundant.
Making Your Decision
Choose Optmyzr if:
- You have in-house PPC expertise that needs better tools
- You want to maintain full hands-on control
- You’re an agency needing efficiency across multiple accounts
- You have budget for software + skilled staff
Choose ROK Systems if:
- You want expert management without hiring in-house
- You value personal service and strategic guidance
- You’re a UK business wanting UK-specific expertise
- You’re spending £5k-£50k+/month and need proven results
- You want someone who cares about your business, not just another client account
Still Not Sure Which is Right for You?
Book a free 30-minute consultation. I’ll give you honest advice about whether you need expert management (me), automation tools (Optmyzr), or something else entirely. No sales pressure.
✓ 20+ Years Google Ads Experience
✓ UK-Based & UK-Focused
✓ Personal Service, Not Software
✓ 400% Average ROAS for Clients