Scripts are one of those Google Ads features that sit quietly in the background while everyone obsesses over the latest AI announcements. But this week's discussions in the PPC community have brought them firmly back into focus – and for good reason.

Google's been tinkering with AI Overviews for months now, and this week brought something particularly interesting: clearer evidence of how their exact match keyword targeting has fundamentally changed.

Something interesting is developing in the world of paid advertising lately, and it's pushing against the dominant narrative that AI and automation are always the answer.

Google's 2025 Year in Review landed this week, and honestly, it's worth paying attention to – not for what they're celebrating, but for what it tells us about where search is heading.

Google dropped something significant this week that's going to matter quite a bit for anyone running product feeds through Performance Max campaigns.

The AI arms race heated up considerably this week, and there's some genuinely interesting news for anyone running e-commerce advertising.

The AI landscape has been particularly active this week, with a flurry of activity that matters for anyone running digital advertising.

I've been having the same conversation a lot lately. Actually, it's been the same conversation for about three years now, but it's heating up again. B...

Google Ads Weekly: November 03, 2025 It's been quite a week in the Google Ads world, and there are a few things happening that I think you need to kn...