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Planning Your 2025 PPC Strategy: What Google’s Year in Review Actually Tells Us

  • Post author:Peter Empson
  • Post published:December 8, 2025
  • Post category:Google Ads Weekly
  • Post comments:0 Comments

Google's 2025 Year in Review landed this week, and honestly, it's worth paying attention to – not for what they're celebrating, but for what it tells us about where search is heading.

Continue ReadingPlanning Your 2025 PPC Strategy: What Google’s Year in Review Actually Tells Us

Google’s New AI Model Has Perfect Vision: Why Your Product Data Just Got Way More Important

  • Post author:Peter Empson
  • Post published:December 1, 2025
  • Post category:Google Ads Weekly
  • Post comments:0 Comments

Google dropped something significant this week that's going to matter quite a bit for anyone running product feeds through Performance Max campaigns.

Continue ReadingGoogle’s New AI Model Has Perfect Vision: Why Your Product Data Just Got Way More Important

Google’s New AI Brain Gets Smarter: What Gemini 3 Means for Your Ad Campaigns

  • Post author:Peter Empson
  • Post published:November 24, 2025
  • Post category:Google Ads Weekly
  • Post comments:0 Comments

The AI arms race heated up considerably this week, and there's some genuinely interesting news for anyone running e-commerce advertising.

Continue ReadingGoogle’s New AI Brain Gets Smarter: What Gemini 3 Means for Your Ad Campaigns

Google’s Playing Catch-Up in the AI Race: What the Gemini 3 Launch Actually Means for Your Ad Campaigns

  • Post author:Peter Empson
  • Post published:November 19, 2025
  • Post category:Google Ads Weekly
  • Post comments:0 Comments

The AI landscape has been particularly active this week, with a flurry of activity that matters for anyone running digital advertising.

Continue ReadingGoogle’s Playing Catch-Up in the AI Race: What the Gemini 3 Launch Actually Means for Your Ad Campaigns

Manual Bidding Is Back From The Dead: Why The Smart Bidding Debate Actually Matters

  • Post author:Peter Empson
  • Post published:November 12, 2025
  • Post category:Google Ads Weekly
  • Post comments:0 Comments

I've been having the same conversation a lot lately. Actually, it's been the same conversation for about three years now, but it's heating up again. B...

Continue ReadingManual Bidding Is Back From The Dead: Why The Smart Bidding Debate Actually Matters

Google’s AI Is Eating Your Ad Space: What 21 Million Search Results Just Revealed

  • Post author:Peter Empson
  • Post published:November 8, 2025
  • Post category:Google Ads Weekly
  • Post comments:0 Comments

Google Ads Weekly: November 03, 2025 It's been quite a week in the Google Ads world, and there are a few things happening that I think you need to kn...

Continue ReadingGoogle’s AI Is Eating Your Ad Space: What 21 Million Search Results Just Revealed
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