There's a question floating around the paid advertising world right now that every e-commerce business owner should be paying attention to: what exact...

Google announced something unusual this week: their AI assistant Gemini won't have any ads. At all. Not now, not soon, and possibly not for a very lon...

If you've been running Google Ads lately, you've probably felt it: that slightly unsettling sense that you're not really in control anymore. Performan...

I've been looking at some interesting discussions this week about where businesses should be putting their money in 2026. And if you're running an e-c...

Scripts are one of those Google Ads features that sit quietly in the background while everyone obsesses over the latest AI announcements. But this week's discussions in the PPC community have brought them firmly back into focus – and for good reason.

Google's been tinkering with AI Overviews for months now, and this week brought something particularly interesting: clearer evidence of how their exact match keyword targeting has fundamentally changed.

Something interesting is developing in the world of paid advertising lately, and it's pushing against the dominant narrative that AI and automation are always the answer.

Google's 2025 Year in Review landed this week, and honestly, it's worth paying attention to – not for what they're celebrating, but for what it tells us about where search is heading.

Google dropped something significant this week that's going to matter quite a bit for anyone running product feeds through Performance Max campaigns.

The AI arms race heated up considerably this week, and there's some genuinely interesting news for anyone running e-commerce advertising.